Email marketing in Lebanon with Zoho Campaigns: a starter playbook

Email is still the highest-ROI marketing channel in Lebanon. Most Lebanese SMEs underuse it because they're intimidated by the tooling. Here's the simple playbook with Zoho Campaigns.

Why email still works in Lebanon

Open rates in Lebanon and the wider MENA region are 25-35% — actually higher than the global average. Email is cheap, owned (you don't rent your audience from Meta), and it integrates into the rest of Zoho.

List building & segmentation

Build your list from your CRM contacts, web-form opt-ins, and POS / e-commerce customers. Segment by:

• Customer vs prospect
• Industry (B2B)
• City (Beirut / Tripoli / Sidon / Tyre)
• Last purchase date
• Language preference (Arabic / English / French)

Arabic + English templates

Zoho Campaigns ships with full RTL Arabic email templates — fonts, alignment, headers, all clean out of the box. Build a master Arabic template and a master English template, clone for each campaign.

Automation flows worth setting up

1. Welcome series — 3 emails over 10 days for any new lead
2. Abandoned cart — for e-commerce, recovers 8-12% of lost orders
3. Post-purchase — review request 7 days after delivery
4. Win-back — for customers inactive 90+ days
5. Newsletter — monthly, with Arabic and English versions

Deliverability — the boring stuff that matters

• Authenticate your domain — SPF, DKIM and DMARC records
• Use a custom send domain (not @gmail or @yahoo)
• Warm up gradually — 500 sends/day for the first week, scale up
• Clean your list — remove bouncebacks, suppress complainers

Measure what matters

Forget vanity metrics. Track open rate, click-to-open rate, and revenue per email. Anything below 20% open or 10% click-to-open needs work — usually subject lines or list quality.

CSP4TECH Editorial

Zoho Authorized Partner · Beirut, Lebanon