Lebanese customers will tell you exactly what they think — if you ask. Most businesses don't. Zoho Survey and Forms make asking effortless.
Survey vs Forms — pick the right tool
Zoho Survey is for structured research — NPS, CSAT, market studies, employee engagement. Logic branching, multilingual, advanced reports.
Zoho Forms is for transactional capture — contact forms, registration, lead capture, internal request forms. Simpler, integrates with payments and approvals.
For Lebanese customer feedback, you typically want both.
Running an NPS program
The NPS question — "On a scale of 0-10, how likely are you to recommend us to a friend?" — sent two days after a transaction or quarterly to active customers. Zoho Survey calculates the score automatically and segments responses into Promoters / Passives / Detractors.
Arabic survey design
Most Lebanese customers respond better to Arabic surveys than English — especially older or less tech-fluent demographics. Zoho Survey supports full RTL Arabic with localized survey progress indicators and validation messages.
"Switching our NPS survey to Arabic-first lifted response rates from 12% to 31% in three months."— Marketing manager, Lebanese hospitality group
Closing the loop with CRM
Every survey response can auto-create a CRM activity. Detractor (NPS 0-6)? Trigger a sales-rep follow-up call within 24 hours. Promoter (9-10)? Trigger a referral request. The whole feedback-to-action loop runs on autopilot.
Turning feedback into action
Don't collect feedback you won't act on. Set a monthly review cadence: top 3 themes from surveys, what's changing this month. Customers notice when feedback drives action — and stop responding when it doesn't.
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